In today’s competitive market, standing out from the crowd can be a challenge. Many companies are turning to costly marketing campaigns, such as commercials and social media ads, to gain visibility for their brand. However, not every business has the resources to invest in such an expense. And here is where promotional products such as custom lanyards come into the picture. Order Custom Lanyards as a cheap solution.

Custom printed lanyards offer an affordable solution to increase brand awareness without breaking the bank. They are a subtle yet effective way to promote your company, and can be customized to fit your brand’s specific needs.

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Why Should You Give Custom Lanyards a Try?

Plastic lanyards are often thought of as just a simple string for holding name tags, but they have so much more potential as a marketing tool. Custom design lanyards offer various benefits for promoting your business, so it’s worth considering them as part of your marketing strategy.


Here are some of the ways that lanyards can help:

  • Professionalism

At a business event, lanyards might help you look more professional. For instance, during a conference, it is simple to distinguish between brand representatives and guests simply by looking at the conference lanyard. Wearing a premium, custom-printed lanyard demonstrates to others that you are serious about your brand and business. Potential consumers might even become intrigued by you because of your lanyard’s professional appearance.

  • Ideal Discussion Starter

Let’s face it, meeting new people, especially other business owners, might be uncomfortable. And that’s where lanyards come to the rescue!

Using custom lanyards as a conversation starter can make networking and meeting new people, particularly other business owners, less awkward. Quality design lanyards are likely to spark interest. If someone asks about your lanyard, it is an excellent opportunity to talk about your career and direct their attention to your brand using your company logo and name. The conversation will be more natural and comfortable since the person initiated the conversation by asking about your lanyard.

  • Brand Exposure

As was already noted, lanyards catch people’s attention, especially during corporate occasions. You may take advantage of branding them with your company name and emblem. One of the simplest methods to inform people about your brand without stating it aloud is to carry the brand’s name or logo or even highlight the brand’s color. For example, if your brand has black color dominance, you can make black lanyards. Additionally, once consumers are exposed to your brand, they are more likely to recall your business.

  • Help With Security

Custom lanyards can also serve as a tool for security within your business. Depending on the nature of your company, it may be necessary to provide different levels of clearance for employees and customers. Lanyards can help maintain safety and control by implementing a lanyard policy for employees. This allows staff to easily identify authorized personnel in restricted areas.

  • Practical Product

Lanyards are not only useful for identification purposes but also for their practicality. They can be adapted for various tasks, such as holding phones, water bottles, or business cards, making life easier for employees and customers.

  • Memorable Item

Lanyards are highly valued by their wearers, regardless of their association with your company. They serve as a reminder of a particular event or experience. They can be a badge of honour for individuals; thus, investing in high-quality and visually appealing lanyards can be great for your promotional campaign.

In Summary

lanyards are an effective marketing tool for increasing brand awareness. Order Custom Lanyards to use as a giveaway, not only are you providing a useful item to your target audience, but you are also turning them into walking advertisements. Furthermore, lanyards can also be used within your workplace to enhance organization among employees.


Contact Ireland Lanyard to Order Custom Lanyards. Check out our 5* Trust Pilot rating, discuss details and get an estimate of how much lanyards cost. We offer a range of custom lanyards to accommodate your branding and provide colour choices such as Black lanyards, Pink lanyards & many more to match your business theme. We have a full selection, including Plain Lanyards, Nylon Lanyards, Polyester Lanyards, & Conference Lanyards.

Email us at and request a quote!