Lanyards printed with logo: Introduction

Lanyards are a popular promotional item that is often customized with a company’s logo or
branding message. They are commonly worn around the neck, shoulder, or wrist to hold keys, ID
badges, or other small items. Not only do lanyards serve a practical purpose, but they also serve
as a walking advertisement for your business. In this article, we will discuss the benefits of
lanyards printed with your company’s logo, as well as some tips for optimizing their use in your
marketing strategy.

Benefits of Lanyards printed with logo

There are several benefits to using lanyards printed with a logo:
Brand visibility: Lanyards printed with a logo can help increase brand visibility by displaying
the logo prominently. This is especially useful at events where attendees may be wearing
lanyards with the company’s logo on them.
Professional appearance: Lanyards with a logo can give a professional appearance and can be
used as a way to identify employees or members of an organization.
Marketing tool: Lanyards printed with a logo can be used as a marketing tool to promote a
company or organization. They can be given out at events or trade shows as a way to advertise
the brand.
Convenient: Lanyards are a convenient way to hold and display items such as badges, keys, and
ID cards.
Versatility: Lanyards can be worn around the neck, wrist, or even attached to a bag or backpack.
This versatility makes them a useful accessory for a variety of settings.
Another benefit of lanyards printed with your company’s logo is that they are a cost-effective
marketing tool. Unlike some other forms of advertising, such as TV or radio commercials,
lanyards are relatively inexpensive to produce. This makes them a good choice for businesses on
a tight budget. Additionally, because lanyards are practical items that people will use on a daily
basis, they have a high perceived value. This means that people are more likely to appreciate
receiving a lanyard as a gift, which can help to build positive associations with your brand.

Few key things to consider

When it comes to optimizing the use of lanyards in your marketing strategy, there are a few key
things to consider. First, it’s important to choose a lanyard material that is durable and longlasting. This will ensure that your lanyards are able to withstand regular use and continue to
promote your brand for a long time. You should also consider the style of lanyard that will be
most effective for your business. For example, if you are targeting a younger audience, you
might want to choose a lanyard with a modern, trendy design. On the other hand, if you are
targeting a more professional audience, you might want to choose a lanyard with a more
traditional look.

Placement of your logo on the lanyard

The placement of your logo on the lanyard is important because it determines how visible and
effective your branding will be. Ideally, you want your logo to be prominently displayed so that
it is easily visible to anyone who sees the lanyard. There are a few different options for logo
placement on lanyards, including:
Centre front: This is probably the most common and effective placement for a logo on a lanyard.
By placing your logo in the centre of the front of the lanyard, you ensure that it is easily visible
to anyone who is looking at the lanyard head-on. This placement is especially effective if you are
using the lanyard to hold a badge or ticket, as the logo will be prominently displayed in the
centre of the badge holder.
Centre back: Another option is to place your logo in the centre of the back of the lanyard. This
placement can be effective if you are using the lanyard to hold keys or other small items, as the
logo will be visible to anyone who is looking at the back of the lanyard.
Repeat pattern: If you want to maximize the visibility of your logo, you could consider using a
repeat pattern on the lanyard. This involves printing your logo multiple times along the length of
the lanyard, so that it is visible from any angle.
End of the lanyard: Another option is to place your logo at the end of the lanyard, either on the
front or back. This placement can be effective if you are using a retractable badge holder or other
accessory that is attached to the end of the lanyard.
Ultimately, the best placement for your logo on a lanyard will depend on your specific branding
goals and the type of lanyard you are using. It’s a good idea to experiment with different
placements and see what works best for your business.

Lanyards printed with logo

Lanyards printed with logo: Conclusion

In conclusion, lanyards printed with your company’s logo can be a powerful marketing tool.
They offer increased brand visibility, are cost-effective, and have a high perceived value. By
choosing the right lanyard material and style, optimizing the placement of your logo, and
carefully considering your distribution strategy, you can make the most of this marketing tool
and effectively promote your brand. Click here to order now

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