Promotional products are an excellent engine for business. And when you talk about lanyards, their role is important to fully appreciate. Here we will explain how How Lanyards Improve Business Networking

Custom printed lanyards can act as a potent form of advertisement for a certain brand. A well-designed lanyard can even help generate demand and stimulate sales, thereby contributing to the growth of the turnover of goods and services and, consequently, production.

Advertising positively affects the development and production of new types of goods and services, providing effective ways to inform consumers about their appearance. This impact, in general, contributes to attracting investments, and various innovations in all spheres of production and consumption, improving the quality of goods and services, and expanding consumer choice.

The same aspect applies to promotional items such as lanyards. They provide consumers with information about a brand, company, or service, and thereby helps them be visible among a massive audience.


There are several types of lanyards, but some of the main types include the following:

Nylon lanyards: These are made from a durable, woven nylon material and are often used for ID badges, keys, and other small items. They are strong, lightweight, and easy to clean.

Polyester lanyards: These are similar to nylon lanyards but are made from a slightly different synthetic material. They are also durable and lightweight.

Custom lanyards: These are made to order with a custom design or logo. They are used mainly by businesses, schools, and organizations as a way to promote their brand or message.

Want more: Modern Lanyards Advertising


Custom printed lanyards can be an effective tool for improving business networking.

One of the main benefits of custom printed lanyards is that they allow individuals to quickly and easily identify people who work for the same company. If it’s a convention, the conference lanyards can signify employees attending the same event. This can make it much easier to initiate conversations and start networking with others. Additionally, lanyards include the name of the company or organization the individual represents, which can highlight them to others looking to connect with specific companies.

Another benefit of custom printed lanyards is that they can be used as a marketing tool. By including a company’s logo or branding on the lanyard, it can serve as a visual reminder of that company name.

Custom printed lanyards can also be used as a way to recognize individuals with specific roles or responsibilities at an event. For example, they can easily identify keynote speakers, sponsors, or VIPs. This can make it easier for attendees to connect with the right people and make the most of their time at the event.

Finally, custom printed lanyards can be used to create a sense of community and belonging at an event. Giving all attendees a lanyard can create a shared experience and a sense of belonging among attendees. This can help to foster a positive and supportive environment for networking and building new connections.

Lanyards are a form of advertising that is both cost-effective and long-lasting. Unlike traditional forms of advertising, such as print ads or television, promotional products are tangible items that can be used for an extended period. They can make a lasting positive impression. They can be taken home by individuals to be used again and again. This helps increase brand visibility and awareness over time, which can lead to increased sales and profits for the organization in the future.

How Lanyards Improve Business Networking

How Lanyards Improve Business Networking: CONCLUSION

Overall, custom printed lanyards can be a valuable tool for improving business networking by making it easier for individuals to identify each other, connect with the right people, and increase brand awareness. They can be used at events, conferences, and trade shows to help attendees make the most of their time and build new business connections. Experts advise not to neglect the power of promotional products in business strategy and make sure to include them in the advertising budget.


If you want to buy plain or eco-friendly lanyards, connect with us at Ireland Lanyard. Check out our 5* Trust Pilot rating, discuss details and get an estimate of how much lanyards cost. We are a proud supplier of custom-made promotional products, working in the market for over 5 years.

Email us at and request a quote!